7 Ways to Jumpstart Your Flat Prose

A content peppered with lackluster prose could kill your readers’ mood from reading further.
How do you engage, entertain, and entice your readers?

To make your content work, iron out these common mistakes: 

1. Focusing on too many topics at a time

Do you need to share everything all in one go? No. One idea at a time is enough.

Talk too much and you bore your readers’ ears off. Nothing is more boring than a story that goes on and on in all directions.

2. Your sentences are too wordy and long-winded

Long sentences are heavy to the eyes, numb the mind and deliver a weak message.  

Chop off some words and make your sentence brief. You want to know why?

Because concise sentences make more impact.

They are easy to read, sound more animated and engaging.

Wordiness is tiresome. Cut out excess adverbs and adjectives.

Too much description drown your key message in a sea of words.

Take a look at the examples below.


  • I am writing this email to inform you that I am loath to the job you have tasked me with.
  • I hate my assignment.
  • Annie ran her hand over the creases on the colourful bloom patterned dress with buttons along its front hanging on the closet door made from aluminium and wood while she laid her eyes on the countenance of the love of her life.
  • Annie smoothed out the wrinkled floral dress hanging on the closet door while she looked at her husband's face.

3. You like to use big words

Difficult words tend to bore readers. Who has time to look up the meaning of the words anyway?

Plain English appeals more as it is easier to understand. Cut out jargons and scrap any technical terms

If you think big words make you sound smarter, you’ve got another think coming.

No one cares how many big words you know. Using big words only tire your readers and put them off from reading further. 

What your readers care is how you can help them with their problems.

4. Your text is too formal with by-the-book grammar rules

Formal sounding text is boring, dull and heavy.

It's okay to start your sentence with because, and, or but.

Use I’m instead of I am, you’ve instead of you have, and we’ll instead we will. They give a relax, spontaneous and conversational tone to your writing. 

When the tone is less rigid, it is less boring.

Even sentence fragments are okay. See how short sentences can give more power to your words?

Having short words, short clauses, and short para keep your readers awake and more energized.

5. Walls of text dominate your content

A wall of text intimidates your readers. It's hard on the eyes and mentally exhausting. It's impossible to read.

Even if your content is enchanting, the wall of text is mind-numbing.

Why don't you break it up into chunks and make it visually presentable? How?

Use lots of white spaces. Use bullet points, state the heading clearly, and space out the sentences generously.

A paragraph can even comprise one sentence or two. So long as it's no more than three for better readability.

It’s more engaging that way.

6. You sound detached and bored

If your writing sounds like you don’t care and lack enthusiasm, your reader won’t be able to relate.

To pique readers’ interest and connect with them, add a human touch to your writing. Don’t sound like a robot devoid of feeling.

Write like you mean it.

•         Write a topic that you’re passionate about
•         Write in a conversational tone
•        Show your readers that you understand them and can relate to their situation
•         Detail your stories in graphical words – words as vivid as images
•         Use active words – passive form sounds drab.
•         Inject personality into your writing voice.

7. Your phrases are predictable

Grab your readers’ attention by purposely misuse words. Employ the shocking factor in your phrases.

How? Verbify the nouns!

Take a page out of Shakespeare's book. He defied convention when he used nouns and adjectives as verbs.

1. You have enjailed my tongue
2.  He cowarded your blood

Using unexpected words in a common phrase adds an element of surprise that jolts the brain to attention.

  You can also add a twist to timeworn proverbs:

1.       A youtube video is worth a hundred fb posts.
2.      Absence makes the heart fall for another.
3.      Tears speak louder than screams.

Have more to add? Be creative and unchain yourself from rigid rules that smother your creativity.

Go on, have a go with some of the tricks above to inject adrenaline into your comatose content. You never know. You may be able to attract more followers from your revived writing.

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