7 Ways to Jumpstart Your Flat Prose

A content peppered with lackluster prose could kill your readers’ mood from reading further. And that's bad news if it involves marketing for business.

So the burning question is, how do you engage, entertain, and entice your readers?

7 Ways to Jumpstart Your Flat Prose

To make your content work, try to iron out these common mistakes: 

1. Focusing on too many topics at a time

In your excitement to share your content, you may get carried away and over share. 
But talk too much and you bore your readers’ ears off. Nothing is more boring than a story that goes on and on in all directions.

So trim the excess and share one idea at a time. In most cases, less is indeed more.

2. Your sentences are too wordy and long-winded

Long sentences are heavy to the eyes, numb the mind and deliver a weak message.  

Chop off some words and make your sentences brief. Not convinced?

Concise sentences do make more impact.

They are easy to read, sound more animated, and thus, more engaging.

Wordiness is tiresome. So strike out excess adverbs and adjectives.

Too much description drown your key message in a sea of words.

Just take a look at the examples below.


  • I am writing this email to inform you that I am loath to the job you have tasked me with.
  • I hate my assignment.
  • Annie ran her hand over the creases on the colourful bloom patterned dress with buttons along its front hanging on the closet door made from aluminium and wood while she laid her eyes on the countenance of the love of her life.
  • Annie smoothed out the wrinkled floral dress hanging on the closet door while she looked at her husband's face.

3. You like to use big words

Difficult words tend to bore readers. Who has time to look up the meaning of the words anyway?

Plain English appeals more as it is easier to understand. Cut out jargon and scrap any technical terms

If you think big words make you sound smarter, you’ve got another think coming.

No one cares how many big words you know. Using big words only tire your readers and put them off from reading further. 

What your readers care is how you can help them with their problems.

So do away with the big words. Instead of impressing your readers, you maybe turning them off.

4. Your text is too formal with by-the-book grammar rules

Formal sounding text is boring, dull and heavy.

Don't be too confined to rigid grammar rules that make your writing sounds dry and suck the life out of it. To give more impact, it's okay to start your sentence with because, and, or but.

You can also use I’m instead of I am, you’ve instead of you have, and we’ll instead we will. They give a relax, spontaneous and conversational tone to your writing. 

When the tone is less rigid, it is less boring.

Even sentence fragments are okay. See how short sentences can give more power to your words?

Having short words, short clauses, and short para keep your readers awake and more energized.

5. Walls of text dominate your content

A wall of text tend to intimidate your readers. It's hard on the eyes and mentally exhausting. It's next to impossible to read.

Even if your content is enchanting, the wall of text is mind-numbing. Attempting to decipher each sentence consumes more time and effort.

Break the block of text up into smaller chunks and make it visually presentable. 

Use lots of white spaces by making use of bullet points, typing out headers with bold and distinct fonts, and generously spacing out the sentences.

For better readability, a paragraph can even comprise a sentence or two; so long as it's no more than three.

It’s kinder to the eyes and thus, more engaging that way.

6. You sound detached and bored

If your writing sounds dry and lacks vigor, there's a good chance that you come off sounding indifferent and lack enthusiasm, to which your reader won’t be able to relate.

To pique readers’ interest and connect with them, add a human touch to your writing. Don’t sound like a robot devoid of feeling.

Write like you mean it by:

•         Writing a topic that you’re passionate about
•         Writing in a conversational tone
•        Showing your readers that you understand them and can relate to their situation
•         Detailing your stories in graphical words – words as vivid as images
•         Using active words – passive form sounds drab.
•         Injecting personality into your writing voice.

7. Your phrases are predictable

Grab your readers’ attention by purposely misuse words. Employ the shocking factor in your phrases.

How? One to try is to verbify the nouns!

Take a page out of Shakespeare's book. He defied convention when he used nouns and adjectives as verbs.

1. You have enjailed my tongue.
2.  He cowarded your blood.

Using unexpected words in a common phrase adds an element of surprise that jolts the brain to attention.

  You can also add a twist to timeworn proverbs:

1.       A youtube video is worth a hundred fb posts.
2.      Absence makes the heart fall for another.
3.      Tears speak louder than screams.

Have more to add? Be creative and unchain yourself from rigid rules that smother your creativity.

Go on, have a go with some of the tricks above to inject adrenaline into your comatose content. You never know. You may be able to attract more followers by trying out these suggestions to revive your writing.